Studio 38 wanted an identity that’s playful, straightforward and simple, delivering a clear message that resonates: We love art. We do art. We teach art.

We envisioned the brand connecting with artistic elements and historical meaning, so I found inspiration in stained glass that creates a colorful sight when light goes through it and built upon that idea on a phenomenon that's so simple yet so dazzling.

The font choice, paired with a black-and-white theme, upheld the brand's professionalism, while the vibrant logo mark offered an enticing glimpse into a world of creativity and imagination.